I preach it all the time: You’ve got to make a connection with people, and let them get to know you, before you can expect them to make a desired action.
Want people to sign up for your newsletter? Give them reason to — make them WANT to.
Want people to Like you on Facebook? Become someone who is interesting to follow.
Want people to follow you on Twitter? Tweet great stuff they are interested in.
It’s sound advice for every business person.
The only trouble is, I wasn’t practicing what I was preaching!
As you may have noticed, I’ve changed the look of this blog. It used to be that I had “follow me” and “Like Me” icons at the top of the blog, as well as a sign up form for my newsletter.
What was I thinking?!
In order for people to WANT to do those things, I need to make sure my content is front and center. I need to demonstrate that I am someone who offers value in the social media space.
Think about the layout of your own website, and your goals for that website. Are you attempting to make a connection with your audience first, or are you prematurely asking them to friend/follow/like you before they are ready — like I was?
This site, and my own social marketing strategy, is always evolving. But I’m going to make sure that my readers and their needs are at the top of my mind with all that I do with this site.
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