The mobile space is becoming increasingly important to pay attention to as the months roll by. People are buying Smartphones (iPhone rules, Blackberry drools) and desktop computers are getting dusty since these mobile devices can do it all.
All of that begs the question, just how many posts are made to Facebook using mobile devices? Just how common is it for someone to interact with Facebook on their mobile phone?
These questions are important to ask and to answer because it can change how you implement your Facebook marketing strategy.
Dan Zarrella, social media scientist as he rightly dubs himself, has analyzed 70,000 public Facebook posts. His data shows that 33% of Facebook posting is mobile.
The data breakdown is:
- 67.1% of posts were made on non-mobile devices
- 18.78% of posts were made on m.facebook.com
- 4.48% of posts were made on Android devices
- 4.37% of posts were made on iPhones
- 4.09% of posts were made on Blackberry devices
- 0.98% of posts were made on other mobile apps or devices
The numbers featuring mobile data will likely increase with time. So, what does this mean for your marketing?
First of all, it’s important to make sure your own site is mobile friendly. Hopefully, when people read and interact with your content on their mobile devices, they are interested enough to check your site out then and there. You want to be ready for them.
Bear your mobile users in mind when you post on your Facebook page. In most cases, they can do everything “regular” Facebook users can do. But getting your own site ready for mobile users should be a priority.